Planning Intelligence

Hemsley Planning is of the belief that there is an opportunity to strengthen the financial advice provided to clients of private wealth managers to benefit their land holdings. The asset class which financial advisors can least guide and influence. We use our expertise to provide proactive and individually-tailored town planning consulting based on a firm understanding of commercial realities and the financial impacts of zoning changes.

The benefit to our clients any prospective clients wanting to participate in our town planning intelligence service is that Hemsley Planning can act as the ‘eyes and ears’ identifying alerting you your advisor to town planning changes and opportunities to increase or protect property interests of clients. Our clients are proposed to be assisted in two ways: 

1.     Act as the ‘preferred’ town planning partner; and

2.     Establish a private and confidential database of our client’s property assets.

Town Planning for Individual Landowners

Town Planning is both a technical and political process concerned with the development and use of land, protection and use of the environment. To successfully influence decisions at the initial strategic planning phase a combination of both technical expertise and unified representation is required.

Hemsley Planning is working with private landowners, advocating to protect property asset values and creating opportunities. By proactively involving themselves on behalf of clients in the town planning process they are able to guide the constantly changing planning framework to ensure future benefit to property owners.

Current Town Planning Direction & Framework

The WA State Government’s Department of Planning has predicted that the Perth and Peel region will have a population of 3.5m by 2050 (100,00 p.a.). In accommodating this population growth, a density target requiring 47% of new dwellings to be infill development to make more efficient use of infrastructure and high-amenity areas. Local Governments are being forced to meet individual targets working by with stakeholders and communities to create boundaries for increased densities.

How Town Planning Framework is Developed

Specific town planning controls are created to implement State Government strategies and their targets. The flow chart below illustrates the process of developing town planning framework. As each stage becomes more specific, it becomes harder to influence or ‘unwind’ as it progresses.


Figure 1. The process of developing planning framework

Influencing Outcomes

To successfully object to, or influence the development of local planning outcomes, early intervention is required at the local town planning strategy phase. This is key to protecting future interests and creating generational wealth. Community participation in the preparation of town planning framework is all too often dominated by a community’s reactive vocal minority and opposition to a perceived threat. Whilst the objector’s concerns are often valid, they are based on a lack of understanding of the greater good and the technical logic used to prepare local planning strategies. The silent majority rarely advocate for common sense outcomes which can secure future development potential.

Figure 2. The spatial evolution of planning framework becomes more rigid and specific as strategy becomes statute. Early & active participation can guide planning framework to benefit individual land owners.

Central Sub-Regional Planning Framework (State Strategy) > Local Planning Strategy > Local Planning Scheme. 

Planning Intelligence

As part of the service provided to existing clients, Hemsley Planning adopts a systematic approach to understand and identify how the constantly evolving WA planning framework affects private land holdings. Our system is a confidential database plotting individual land holdings and other specific information onto a map for ongoing analysis and interrogation.

The figure below demonstrates that through identifying groups of landowners, we are able to create proactive opportunities to exert greater influence and guide town planning framework to positively benefit our clients. Having another set of eyes looking out for your property interests increases the chances of time-critical opportunities being identified and identifying specific scheme amendments which may ensure immediate uplift.

Figure 3. Current Town Planning Scheme       >       Planning Intelligence        >       Draft Mosman Park Scheme

Conditions of Use

This Privacy Policy governs the manner in which Hemsley Planning Pty Ltd collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Hemsley Planning Pty Ltd.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Hemsley Planning Pty Ltd may collect and use Users personal information for the following purposes:

To improve customer service

Information you provide helps us respond to your customer service requests and support needs more efficiently.

To personalise user experience

We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

To improve our Site

We may use feedback you provide to improve our products and services.

To send periodic emails

We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

Hemsley Planning Pty Ltd has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

B H Planning Pty Ltd


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Alex Hemsley

Alex Hemsley

Director | Principal Planner

BA Urban and Regional Planning (Curtin) MPIA

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If you have any queries regarding our various services or would like to discuss a fee proposal, please contact our office using the following options so that we can assist you.